Rob Perez

2025: New Year’s Resolutions

For three years running, Beyond Reason has considered the new year’s resolution. A new year’s resolution is just a goal, a commitment, ranging from the very specific (lose ten pounds/only eat a whole food plant-based diet/save $5,000) to the very abstract (workout more/eat better/save something). In a vacuum, a new year’s resolution isn’t funny. Luckily, a new year’s resolution, however specific or abstract, involves a human. A human is funny. A human with goals is the gift that keeps on giving.

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The Newsletter

Rob Perez Beyond Reason This time of year, every trip to the mailbox results in a handful of holiday cards. I mostly like holiday cards.… Login to continue reading Login…

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‘Tis the season

Rob Perez Beyond Reason There’s something in the air this time of year. The energy, the cheer, the spirit. On our person, we sport the… Login to continue reading Login…

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